A mass awareness campaign on the "Conservation of fishes of river Ganga" under ICAR-CIFRI-NMCG project entitled "Assessment of fish and fisheries of the Ganga River System for Developing Suitable conservation and restoration plan" was organized at Milan Dwip, Balagarh, Hooghly, West Bengal on 22nd April, 2017. The program aims at sensitization of the local fishers about declining fish biodiversity as well as total fish catch from river Ganga caused by various factors especially indiscriminate destruction of brooders and juvenile fishes through use of zero mesh destructive fishing gears and also asking for their active cooperation towards success of proposed river ranching program for restoration of fishery of Indian major carps in middle and lower stretch of River Ganga. A 210 numbers of local fishers from nearby fishing villages like Sripur, Milangarh etc participated in the program. Children and spouses of fishers have also gathered in large numbers. The program started with songs and dances by children of fishers' family. Dr. Aparna Roy, Scientist, CIFRI started the program with brief introduction about the program. In his welcome address, Dr. R. K. Manna, Sr. Scientist mentioned in detail about the requirement of such program.